Digital advertising outfit PubMatic has expanded its EMEA leadership team.
Hitesh Bhatt has been promoted to the role of Senior Director, CTV/OTT, leading the rapidly growing CTV arm of the company’s business. PubMatic’s OTT/CTV global revenue grew by more than six times in the fourth quarter of 2021 over the fourth quarter of 2020 and now monetising OTT/CTV inventory from more than 167 publishers globally. Bhatt will report directly to Emma Newman, CRO, EMEA.
Jacqueline Boakye takes the role of Vice President, Customer Success, EMEA, and is now responsible for the strategic leadership of the EMEA customer success team that support PubMatic’s publisher clients. With consumers’ time increasingly fragmented across screens and channels, omnichannel solutions are becoming more important to publishers as they seek to maximise revenue. A key focus for Boakye will be helping to drive the adoption of PubMatic’s omnichannel solutions, including OpenWrap – a header bidding solution that drives incremental yield across all channels, including CTV.
Kofi Amoako has taken the position of Regional Vice President, Addressability, EMEA. In this role, Amoako is responsible for rolling out PubMatic’s Addressability Suite across EMEA, working with leading data and partners in the region to provide localised solutions for EMEA publishers and buyers. Amoako is also looking after PubMatic’s curated marketplace offering and auction packages as those represent a significant leap forward in programmatic audience addressability evolution.
PubMatic’s Addressability Suite includes Audience Encore, a solution that enables data companies, publishers, and advertisers to buy and sell first-party data and use it to create targeted advertising offerings with higher match rates. The Addressability Suite also includes PubMatic’s identity management solution for publishers – Identity Hub.
The newly created roles are part of PubMatic’s plans to expand across the EMEA region. The company’s headcount has grown over the past year with more growth planned in 2022.
PubMatic, EMEA CEO, Emma Newman said: “At PubMatic, we pride ourselves on continuing to support and develop the best talent in the industry. We’re delighted to see Hitesh, Jacqui and Kofi take on these expanded roles and help drive success for PubMatic, and more importantly, for our customers. We are committed to our mission of maximizing the value we deliver to our customers through delivering digital advertising’s supply chain of the future.”
