The maker of expensive printer ink HP expects the print-hardware market to pick up over the next 12 months.
HP thinks that the triggers will be that customers want more sustainable products. It will not be a surprise then that it has just released its super sustainable LaserJet Managed E700/E800 series.
The multifunction printers are being pitched as a solution that meets hybrid working needs. Features include the ability to edit documents before printing at the final stage to increase productivity.
The products are made from more than 59 percent recycled plastic, and HP has a toner recycling scheme that has saved tens of thousands from being thrown into landfill.
HP UK & Ireland channel director Neil MacDonald said that after a difficult time during the pandemic, life was improving for printer partners.
“We are excited by these new products and we are excited by the fact that more people are returning to the office”, he said. “While that is happening, we are anticipating a ramp-up. Our channel partners are critical to our business and we are to them, so we are really excited about what this will mean in terms of driving growth into the channel.”
MacDonald added that as well as having the technology to support hybrid workers, it was crucial to have a strong sustainability story.
