According to a new OnePoll study, nearly a quarter of British consumers have bought products online while under the influence of happy juice. Needless to say, they regret their purchases, like most other things we do while inebriated.
Two thousand consumers took part in the survey and the results indicate that the convenience offered by e-commerce services is a double edged sword. It is not like e-commerce outfits are targeting drunk consumers, but the ease of spending hard earned cash with just a few clicks seems to be a bit too much for some jolly consumers to miss out on. Spending too much money while drunk tends to be a bad idea, whether you do it online or out on the town.
In addition, the interfaces of e-commerce sites are susceptible to all kinds of shopping mistakes. A total of 56 per cent of consumers admitted that they regretted buying clothing items online, while 22 per cent felt buyer’s remorse after getting a gadget, reports shopsafe.co.uk.
It is estimated that British consumers spend over £1,000 online a year on average. It seems that a good chunk of that is spent after a few glasses behind the laptop.
Metro.co.uk reports the case of a 22-year-old man, who somehow managed to order 22 tickets to an Oasis concert after a drinking session. The drunken shopping spree cost him over £2,000. It is not clear whether he enjoyed the gig.
