Levono chief operating officer, Gianfranco Lanci (pictured) told the assembled throngs at the Canalys Channel Forum EMEA, that the PC channel had seen growth in the past few months.
He said that the pandemic has created a huge shift in how people are working, learning, socialising and consuming products.
“It does accelerate the remote working revolution and it does lead to big demands in computing and technology. Over the past several months, we’ve seen a resurgence in PC sales. Talk of the PC dying and being taken over by tablets and smartphones is over.”
Lanci saw significant growth in the market, partly fueled by the expectation that even in the “new normal”, high levels of people will be working from home.
“I believe we are on track for a nearly 300 million total PC market in 2021. That’s about 20-30 million of additional growth, and this number is significant as we haven’t seen growth like this in over 10 years. The PC-installed base is growing, and the refresh will be a lot quicker.”
Many users went into lockdown using old technology but have since started to upgrade their devices to ensure they have the ability to take advantage of video calls and other comms platforms.
