The PC industry has still managed to grow across Western Europe by three per cent according to numbers crunched by Canalys.
A market analysis from Canalys has found that 15 million units, desktops, notebooks and workstations were shifted across Western Europe in the second quarter. Things would have been even better without the component shortages that have been plaguing the industry throughout the past year.
Canalys research analyst Trang Pham said that demand was still strong.
“Western Europe has emerged into a post-Covid ‘new normal’, a rapidly digitising world, as shown by the robust shipment numbers. Had supply issues been resolved, we could have seen even higher growth in the PC market.”
The top three in the market – Lenovo, HP and Dell – have managed to keep sales moving and the battle for market share has involved making sure there are enough units to meet customer orders.
Pham said that Lenovo’s global leading market position gave it greater bargaining power with suppliers, allowing it to fulfil orders faster than its competitors, especially in Western Europe.
“Previous leader HP, in comparison, was unable to maintain the required balance between the US and Europe, which resulted in the vendor losing its top spot in Western Europe.”
Tablets have been popular, with 18 percent shipment growth across Western Europe in the second quarter, and Lenovo has also been making a challenge to Apple and pushing its own options, delivering an 87 percent increase in shipments in the second quarter.
Canalys research manager Ben Stanton said: “Many workers have now been asked to return to the office, students have been attending classes since early March and social gatherings are once again popular. Overall, the economic recovery looks promising in Western Europe. Demand for PC products is still growing but is unlikely to skyrocket again without another catalyst as strong as the 2020 pandemic’s digital acceleration.”
