HP Enterprises composing efforts were dubbed a minor effort which will soon b flat, by Dell.

HPE this week unveiled plans to release the new composable architecture early next year. It’s being called Synergy, and HPE CEO Meg Whitman claimed the product was revolutionary.

We were suspicious because it involved the non-word Synergy and the word composable which keeps getting underlined by our word processor as being made up.  Tech companies use the word synergy and made up words when they are describing a non-event and hope that managers will nod when they see the outfit is talking jargon.

Dell also slagged off HPE’s new “composable” Synergy architecture, saying the new infrastructure product is impractical, expensive and doomed to be one of the IT market’s “derelict big ideas”.

Writing in his Dell bog, Dell fellow Robert Hormuth attacked the idea of composable infrastructure and the fact that it is “being driven by a single company”.

Hormuth said punters don’t want their infrastructure composable. They want approaches that work across many vendors and many technologies.

“Organisations require solutions that are simple, inexpensive, agile and scalable over proprietary, monolithic and expensive,” he said.

He said that the HP idea was only supported by HP. It is not open so it lacks flexibility and choice. “We’re looking forward to the evolution of standards-based approaches for composable infrastructure – which will inevitably increase customer choices and leverage expertise by controlling cost. After all, the marketplace is littered with derelict big ideas that were pushed by a single enterprise technology vendor. Right now, composable infrastructure could be one of those big ideas.”

Hormuth, in his blog post, touted Dell’s Active System Manager architecture as more practical, affordable and flexible than composable infrastructure.

HPE Vice President Paul Miller told  CRN, “If you don’t have a composable infrastructure yet, then of course it is not practical for you to sell one. What is not practical about having a system that gives you fluid pools of compute, storage and fabric, that enables you to stand up infrastructure for a workload in three minutes or less?”

The new HPE architecture is being billed as the first ever designed to bridge traditional and cloud-native applications into fluid resource pools that can be deployed at “cloud speed.” That could eliminate the big advantage that Amazon Web Services has had over internal IT departments that have struggled to provision workloads instantly like AWS can.