It might be that providing software demos to customers are a waste of time.
Research by Peter Cohan, author of Great Demo! suggests that nearly half of all software demonstrations given during the sales process are “wasted” because they are premature.
“Software vendors often attempt to use an ‘overview’ demo to start a dialog with a customer – and may try to use these to do Discovery along the way. If you ask presales managers how many of these ‘overview’ demos actually lead to a qualified prospect, the answer can be painfully low”, said Cohan.