Salesforce has enhanced its Sales Cloud Partner Relationship Management (PRM) service with three new tools.
The first new tool, called Einstein Analytics, helps businesses identify and prioritise leads using AI-driven insights. Through its powerful data mining capabilities, the software uses past lead and opportunity performance to provide predictive recommendations for the future.
Salesforce said Einstein Discovery could analyse recent opportunities and find that trade show attendance strongly impacts winning deals, which would enable firms to allocate budget for shows and extend invites to prospective customers.