Oracle has claimed that the launch of its new Cloud Programme will see an “explosion” of born-in-the-cloud partners coming to the firm.
Dubbed the Oracle PartnerNetwork (OPN), the programme has launched yesterday and is Oracle’s first cloud-focused partner scheme.
There are four accreditations: Cloud Standard, Cloud Select, Cloud Premier and Cloud Elite.
Cloud Standard requires partners to have a certain cloud specialisation and the benefits are focused on moving these partners to the next level, Cloud Select.
Cloud Select has a $2m cloud-revenue requirement and partners have to designate sales and marketing resources. The benefits of this level include MDF funds, Oracle’s cloud discounts and more visibility at Oracle cloud events.
The Cloud Premier level has a $6m cloud-revenue requirement and partners must have hired number of certified cloud specialists. The benefits include dedicated account managers, sales training and enhanced partner visibility.
The Cloud Elite has a $20m cloud-revenue requirement and for the Global Cloud Elite level this rises to $40m. The benefits include increased go-to-market support with free cloud environments for development tests and demos.
Oracle hopes the programme would help migrate existing partners and attract new types of channel players. It thinks that it opens the partner programme up to the regional “born-in-the-cloud digital natives” that have ruled out Oracle because it did not really fit into their structure.
These cloud resellers are often focused on the mid-market which is not an area Oracle has been involved. Oracle’s not having a cloud programme. But with the OPN programme, and Oracle’s drive into the mid-market, he expects to see a flurry of this new type of partner coming to the vendor.
Oracle has more than 800 UK partners and when asked how many more resellers it wants to recruit more with its new OPN programme.
