Graphics card maker Nvidia has been quietly making changes to its AI channel over the last three years and has lately been increasing its partners.
Word on the street is that most of the hard work has been done with significant resellers, distributors, SIs and developers already made, but Nvidia has its work cut out establishing its brand in the datacentre.
Fortunately, it has considerable publicity in the growth of interest in AI, and the money it has invested setting up its channel is apparently paying off.
Nvidia confirms that AI datacentres are one of its fastest-growing parts of the business
Nvidia claims to have struck up relationships with hundreds of emerging AI players to ensure their apps run on its platform. There are scales opportunities around storage and other services that the channel can add to a datacentre sale.
Nvidia has put together some sale playbooks around some of the vertical markets that are embracing AI, including health, and is helping the channel make the correct sales pitches.
