Cloudy Nutanix has started a referral programme for channel partners offering rewards across a product’s complete lifecycle.
The outfit has refreshed its Elevate Partner Programme to ensure involved partners who were not there when the deal was finally signed are recognised and rewarded.
Nutanix said the changes could work with every partner type and reward those that are involved at different stages of the buying journey, particularly those involved in helping the user develop their strategies before they settle on the final purchase order.
Nutanix sales VP Adam Tarbox said that analysts are fond of talking about how customers engage with at least seven partners across the lifecycle of any project and there are multiple touchpoints.
“Despite this, vendors have traditionally tended to only concern themselves with and reward the partners involved in actual transactions, forgetting the whole ecosystem around each deal and how it comes to life”.
“Our new Referral Programme is intended to reward more of our partners who are involved across the process – especially those who help customers to shape their strategies in the early stages of any project and support them through the buying process”, he added.
Nutanix has been actively supporting partners in recent weeks, and last month launched Cloud Bundles to arm partners with a fresh proposition to put in front of customers.
The firm is looking to make it easier for partners to help customers choose options around its Nutanix Cloud Infrastructure (NCI) and the bundles should make it more streamlined for the channel.
The vendor is offering three bundles – starter, pro and ultimate – for the channel to select.
