Noname Security has lifted the kimono on its EMEA channel strategy.
The company thinks that demand for API security solutions is accelerating throughout EMEA as businesses continue to transition to public cloud and are increasingly adopting cloud-native development strategies.
High-profile API breaches have underlined the critical nature of API security and the need for advanced solutions such as the Noname API Security Platform that accelerate digital transformation while addressing API security risks and vulnerabilities, the company said.
The new plan will be run by Ides Vanneuville who is the recently appointed EMEA Channels & Alliances Director.
“I am excited to join Noname Security at a time when the channel is transforming to meet growing demand for the powerful yet easy-to-use API security that our platform delivers,” said Vanneuville.
“We are building productive partnerships with traditional cybersecurity companies seeking to expand their offering into the DevSecOps market, along with the innovative application-centric resellers that are carving out opportunities in this space.”
Noname Security uses a 100 percent indirect sales model, and its channel strategy focuses on building out presence across EMEA by securing key partnerships with a range of cybersecurity resellers, consultancies, systems integrators, and distributors.
Its partners will be supported by Noname Security’s global partner program, which provides the resources they need to address key customer pain points in their region and build sizable revenue opportunities in the API security market. The program is tailored to reflect the variations in maturity and background of the API security market in each geographic area.
“API security is a rapidly evolving area that wraps around the ways APIs are being used in different territories,” added Vanneuville.
“For example, the increase in open banking in emerging regions like Turkey is driving demand for API security in that region, and we have new Noname Security partners in place to meet that need. Similarly, the booming m-commerce market in Africa is a valuable target for our partners to focus on. Our program helps partners target these key vertical markets and build a reputation for excellence.”
