NiceLabel has launched its global partner programme.
The outfit, which makes label design software and label management systems, says it has designed the on-demand label printing programme to help channel partners meet customer demand for the digital transformation.
It has been growing well as the labelling software industry has looked for more streamlined, better ways of managing their labelling requirements.
The programme brings together a large community of new and existing partners across the globe in a structured and more collaborative way. Partner programme members gain access to high levels of technical and marketing support. Programme members get product discounts, access to NiceLabel sales teams and the use of demo and trial licenses.
NiceLabel Channel Marketing Director Paul Vogt said that the labelling software market had matured so that a partner programme was essential to bring structure, set expectations, and provide incentives and rewards.
“We have a partner base stretching across the US, Europe and APAC and by formalising this we are helping our partners increase their margins and become more consultative. The technical and marketing support on offer, as well as access to NiceLabel skills and resources, helps partners support their customers’ digital transformation requirements and ultimately empowers users across industries.”
The new programme uses a three-tiered approach — NiceLabel Integrator, NiceLabel Partner and NiceLabel Reseller. The top two tiers, Integrators and Partners, are differentiated by their investment in technical ability. They have skills to configure, manage and deploy advanced NiceLabel-based solutions.
