NGINX has announced a new partner programme that expands on its offerings and is inspired by a more open saucy vision.
NGINX VP Sales Mary Jane (MJ) Shutte said: “Our new NGINX Partner Network offers membership to anyone who wants to be part of the ecosystem, whether or not their business involves selling NGINX technologies. It offers members the ability to engage how they need to when they need to, and doesn’t limit them by tiers and categories.”
She said that public cloud and SaaS adoption have changed the way that solution providers engage with customers, creating space for new types of businesses and go-to-market strategies in the partner landscape. Partners are responding with updated and diversified business models, including shifting business investments towards professional and managed services, developing their custom systems or IP, and targeting new buyers outside of the IT organisation, she said.
Shutte said that where traditionally vendors have offered siloed programs to partners based on industry category or business model, the NGINX programme identifies ways partners look to engage with the company, and then allows members to mix and match as best suits their business. In this way, the programme can accommodate partners interested in:
- Creating integrations and certifying interoperability with their platforms
- Developing modules that extend NGINX products with advanced capabilities
- Offering NGINX products as part of a portfolio of technology solutions and services
- Building custom solutions with NGINX products embedded
- Growing a technology consulting practice as a recognised NGINX associate
The NGINX Partner Network framework encapsulates its existing programs, bringing them additional resources and providing a commitment to their ongoing development and support. The new programme also makes room for resellers, solution providers, MSPs, consultants, and others who want to market and sell NGINX technologies.
“As NGINX continues its global expansion, we are opening up new routes to market and relying increasingly on our partner community to help us provide a world-class experience to our customers in key markets”, said Shutte.
“Partners that sell and recommend NGINX technologies are going to be an important component of our go-to-market strategy moving forward, and we’re looking to grow the size of that partner community in 2019 aggressively.”
