NetApp has spruced up its Unified Partner Programme to capitalise on market changes resulting from accelerated digital transformation to the cloud.
The refreshed programme expands the firm’s partner ecosystem, adding new financial incentives as well as introducing new solutions and Services Certified specialisations.
The company said the changes will provide partners with a more “flexible, consistent and simplified” experience that will prepare them for a planned transition to a new tiering structure next year.
NetApp’s head of of Global Partner GTM & Programmes Chris Lamborn said that his outfit was transforming our Unified Partner Programme and evolving its structure to make doing business with NetApp simpler and more profitable for our partners.
“The latest updates are just the start of a multi-phase strategy to incentivise and reward our partners for their solution expertise, while delivering greater value to their customers.”
The revamped NetApp Unified Partner Program boasts an expanded partner ecosystem, with the initiative now including specialist partners that “sell, consume or influence” the NetApp portfolio, the firm revealed.
There are also now simplified incentives that have been streamlined to align with key initiatives and focus areas, while new partner rewards will recognise actions that drive deal closure as part of strategic programs – such as setting meetings and registering deals.
