Software King of the Solar System with exclusivity on the rings of Uranus, Satya Nadella, has been praising Microsoft’s channel to the skies.
Talking to the assembled throngs at the Inspire conference, Nadella thanked Microsoft partners for their commitment and underlined a world of opportunities that they can exploit thanks to digital transformation
Nadella talked about a ‘paradigm shift’ that is being driven by digital transformation. Apparently these rogue paradigms are not the enemy of humanity which need to be defeated by a new female Dr Who but are opportunities for the channel.
The Microsoft CEO told 17,000 partners that Microsoft had an ethos of being partner-led and it will be there in everything it did.
“We see a real rapid shift to a new paradigm that we describe as the intelligent cloud and the intelligent edge,” which he said would be defined by three characteristics: everything will be multi-device and multi-sense, be infused with AI and the need for more application development and management.
“With increasing digitisation where every part of our economy is being transformed by digitisation the opportunity is greater than it ever was before,” he said.
He added that Microsoft had always been at the forefront of industry developments being there to democratise the PC, then mobile, the cloud and now the intelligent cloud era. “Being in this industry and being in this ecosystem the opportunity is tremendous.”
He said that it had taken the lessons of the last couple of years and had used that to change how it built its products and developed its go-to-market and partner experiences.
