The US electronics and accessories retailer Monoprice is setting up shop in Europe.
The move is part of an aggressive growth into the European consumer market through the launch of localized versions of its e-commerce platform.
The Monoprice site will be available first in the United Kingdom, followed by Germany, Italy, Spain and Switzerland, where its growing global consumer base will have access to hundreds of the brand’s offerings.
The company’s new sites will provide European consumers direct access to a diverse selection of premium products at a fraction of marketplace prices.
Monoprice CEO Bernard Luthi said that global adoption of consumer electronics is evolving rapidly but the higher costs of products available in the market pose a challenge to continued growth.
“We see that international consumers experience similar frustrations as those shopping for affordable electronics in America. With Monoprice’s expansion into key markets abroad, we are thrilled to bring our brand guarantee of simplicity, fair pricing and confidence to consumers and businesses throughout Europe.”
Each website will be tailored to the country’s language and currency for localised, intuitive use. Monoprice’s product managers and experts will curate a seamless online shopping experience, offering a variety of high-quality solutions across multiple product categories. Initial products will include 3D printers, headphones, small appliances, wall mounts, and AV/IT, personal and commercial products.
Monoprice currently leads the US 3D Printer market and sees this expansion as a significant opportunity to drive category growth globally.
Monoprice’s expansion is part of a multi-angle approach which includes in-country logistics and relationships with large marketplace partners. This approach signifies a strong commitment to European consumers and ensures orders have inexpensive shipping and faster delivery directly to customers’ doors.
