Sales performance through training, consulting, technology and research, Miller Heiman Group has integrated its sales analytics platform with Microsoft Dynamics 365.
Scout by Miller Heiman Group, powered by the Strategic Selling with Perspective and Conceptual Selling sales methodologies, uses data and analytics to coach and support sellers to take actions that will improve win rates, it’s claimed.
The integration, it’s suggested, will give sales organisations that use Microsoft Dynamics 365, a family of intelligent business applications that include one of the market’s customer relationship management (CRM) platforms, the opportunity to use Scout to improve sales performance with a structured, proven sales methodology and personalised coaching.
Expanding Scout to integrate with Vole’s CRM came from marketplace demand, according to Miller Heiman Group CEO Byron Matthews. “When Scout launched in 2018, the positive feedback we received from clients was overwhelming; they all wanted technology to reinforce their methodology. With today’s launch of the Microsoft Dynamics 365 integration and the existing Salesforce integration, Miller Heiman Group now seamlessly connects Scout to the largest segments of the CRM universe. This growth is pivotal to helping the sales industry better monitor pipeline, use data and grow revenue.”
Dana Hamerschlag, chief product officer at Miller Heiman Group, said: “For sales managers, Scout provides real-time insights, allowing them to focus on opportunities that need attention now and coach sellers in a more effective and personalised way.“
Both integrations—Microsoft Dynamics 365 and Salesforce—feature configurable two-way RESTful integration handling both asynchronous and real-time data syncing to enable rapid scaling.
Scout claims to bring together sales methodology with technology to address problems that organisations have with modern CRM systems.
