HP managing director George Brasher thinks that moving to sustainable IT will be a money spinner for the channel.
Brasher recently spoke to the Sustainability Summit where he said that more socially aware millennials will begin to exert dominance over IT decision making and he thinks that partners to get on board with device-as-a-service and other sustainable IT initiatives.
HP has pledged over the years leading up to 2025 to reduce its supply chain-related greenhouse gas emissions by 10 per cent and involve at least 500,000 of its factory workers in worker skills development.
Brasher said this is because HP is responding not only to global “mega-trends”, such as the growth of the global middle class and rise of the sharing economy, but also increased pull from customers.
Those born between the early 1980s and late 1990s, the millennials, are typically more socially and environmentally conscious than those who came before them and – crucially – will soon make up the majority of IT decision makers, he pointed out.
Environmental requirements were starting to show up as part of tenders and customers are calling for it.
Millennials will be more than half of the IT decision makers in a decade, and they really value it. Employees are also calling for it. They really value it as part of being prideful of the place they work, and, again, this is especially true of millennials, Brasher said.
