Software King of the World Microsoft has opened its first European store in London.
The 22,000 square feet, the three-floor store is located in Oxford Circus is within spitting distance of Apple’s Regent Street flagship.
Microsoft UK CEO Cindy Rose billed the outlet as “more than just a shopping experience”, stressing that it will teach kids to code, train educators on how to use tech in the classroom and showcase digital transformation to small businesses and large enterprises.
Visitors will be greeted on the ground floor by a large video wall and Surface devices on tables, a McLaren Senna hypercar customised with an Xbox and a HoloLens mixed-reality headset.
Microsoft already operates 82 physical stores in the US, Canada, Australia and Puerto Rico, but this is its first outlet in Europe and its second largest after its flagship New York location.
