Microsoft assimilates 15 resellers to its collective

The BorgMicrosoft has added 15 UK resellers to its new Surface Hub partner programme.

The Surface Hub was launched in Europe with just 20 specialist AV partners, but in February Microsoft opened up the device to its entire partner base through The Surface Hub Distributors Programme for Opportunity Resellers (VAD-OR).

Danielle Crayton, senior product marketing manager at Microsoft UK, said that the Surface Hub “ecosystem” is growing daily and Microsoft’s partners play an essential role in that growth by helping organisations implement new, innovative workplace collaboration strategies and communicate with colleagues across geographies.

“Surface Hub is a new breed of collaboration tool designed to unlock the power of any group and their ideas in real time. This ultimately leads to better solutions and results, regardless of whether teams are in the same room or spread across the globe.”

Microsoft said its Surface Hub customer base has increased globally from 500 customers last July to 2,000 now.

One of the partners was the IT outsourcing giant Capita. Managing director of Capita’s smart buildings divisions Paul Morris said Capita’s cunning plan was to bring users’ experience into the 21st century and embrace the developing role of multimedia technology to support and enable all employees.

“We offer customised audio-visual systems that encompass and deliver seamless collaboration, maximise content delivery and increase productivity within any environment. Surface Hub is a key part of our offering to clients, and we are very proud to have been awarded Authorised Device Reseller (ADR) status.”

Other partners are eBECS, Electrosonic, GV MultiMedia and Pro AV which are now Surface Hub ADRs, while a further 10 partners have been recruited through the VAD-OR programme with distributor Maverick.