Meta is starting to roll out generative artificial intelligence (AI) tools for all advertisers.
It claims these functions can create content like image backgrounds and produce variations of written text.
The company started testing these tools in May, giving access to a select group of advertisers in a “testing playground”.
The new features will be available in Meta’s Ads Manager when their official rollout is completed next year.
The announcement marks the Facebook and Instagram owner’s first moves into bundling generative AI technology into its products for mining vast stores of past data to generate new content like prose, art and software code.
Google launched its generative AI fight-back against OpenAI’s ChatGPT in May. The company added AI text generation to its signature search engine, showed off an AI-customised version of the Android operating system, and offered up its chatbot, Bard.
Meta’s current portfolio of AI products includes its language model “Llama 2” and an AI chatbot called Meta AI that can already generate text responses and photo-realistic images.
