Maintel modernises JD Sports Fashion’s comms

Maintel has just finished work modernising JD Sports Fashion phone network.

JD Sports wanted to maintain connectivity across its European store network and upgrade its Unified Communications infrastructure and incorporate new store premises into its network.

The solution uses JD Sports’ VPN cloud connectivity to enable colleagues to communicate via video, audio, and web conferencing links. By using Maintel’s Unified Communications as a Service solution, ICON Communicate, JD Sports has been able to improve telephony services across its European store estate with a modern cloud-based unified communications infrastructure, Maintel claimed.

JD Sports is based in Bury, Lancashire, England with shops throughout the United Kingdom, Europe, the United States, Asia, and Australia. It has over 50 high street brands under its umbrella including sports brands such as JD Sports, Footpatrol, Sprinter, and Sport Zone, premium fashion brands such as Scotts and Tessuti, along with outdoor retailers Blacks, Millets, Go Outdoors, and Ultimate Outdoors.

JD Sports Group IT Director Barry Loftus said: “Maintel has been our preferred IT supplier for more than 20 years, almost from the very start of our company. Maintel has helped provide this with the latest upgrade to our European wide store communications network – an update we felt was vital for us, as it gives all of our staff an easy way to collaborate, whilst also providing us with the flexibility that will enable the company to adapt to the rapidly changing retail sector.”

JD Sports now plans to use Maintel to upgrade to an SD-WAN network, enabling the IT department to control everything centrally. SD-WAN will provide JD Sports with the connectivity to take advantage of the latest 5G technology. It will help the company improve its omnichannel offering and personalise its in-store solutions.