Lenovo to merge server brands

lenovo2Lenovo is planning to merge its two server brands into one and use the unified brand to release products in 2017.

The outfit has just written a cheque for IBM’s server division and is already developing new products for 2017

Lenovo’s Taipei server R&D Centeoduct marketing director, Andrew Huang told Digitimes  that  y, Lenovo has two product brands under its server business, ThinkServer and System X, and Lenovo is no longer using the IBM name to sell System X servers.

The outfit’s share in worldwide server market rose to seven percent in the second quarter of 2015 to become the fourth largest vendor. It has recently landed orders from Alibaba for 50,000 servers.

The move has been expected, but it is surprising that Lenovo kept its own product name rather than the Biggish Blue equivalent.