Lenovo is going flat out to improve its sustainability position and help partners and customers meet their goals.
Lenovo’s executive director of global sustainability services, Claudia Contreras (pictured) said that Lenovo is a very large company with a big got a big footprint.
“There’s the corporate responsibility that we have to make good on those commitments of getting to a business that’s much more sustainable. We’re signed up for science-based target agreements of net zero by 2050, and there’s all sorts of goals that we have for 2030 too.
“What we found out is that everything we have been doing – building up networks, creating infrastructure for our own purpose on the corporate side, making good on those commitments – is also marketable, meaning if I am going to figure out how to dispose in an environmentally friendly way our assets, that’s not just an issue that I have, but my customers have too,” she said.
Under the Sustainability Solutions banner, the vendor has a portfolio that provides a number of products and services, including asset recovery, carbon offsetting, recycling and a reduced carbon transport option for those keen to cut the carbon generated during the freight process.
These are all services that have a specific purpose to get one step closer to being more sustainable, she said.
All of those services can be sold via the channel, and Contreras is clear that it has to work with partners to make a positive difference.
On the partner side, Lenovo has formed the 360 Circle, inviting the channel to work with the vendor on sustainability indicatives.
“The 360 Circle is part of our Lenovo 360 Channel programme. We are a channel-first company and what we saw was that this interest, this sense of purpose, this push towards a more sustainable business needed that group, that community of partners, that we would find solutions together,” she said.
The chance to develop ideas, share experiences and shape the future in sustainability efforts has underlined the benefits of collaboration.
