Juniper Networks has changed its Juniper Partner Advantage Programme (JPA), including a new top-tier level and “a modernised engagement platform”.
The changes will appear in January and include training which Juniper claims will “enable partners to quickly expand their knowledge of Juniper and maximise their business growth opportunities”.
Juniper Channel VP Gordon Mackintosh said: “Juniper Networks is a partner-centric company, and the investments we’ve made in the programme for 2022 will accelerate our strong partnerships and continue us all on the path of hyper-growth. We believe our acquisition strategy and innovations have created the most compelling portfolio of networking solutions available today.”
The “Elite Plus” tier is aimed at Juniper’s “most dedicated partners” and offers “superior support, investment and rewards, along with dedicated business development and demand generation resources”, as well as boosted incentives for software.
Meanwhile, the new learning academy platform will “serve as a resource for new content and webinars to drive partner education and accelerate success”, Juniper said.
It is betting on a “Champion” channel strategy.
