Juniper Networks has signed up its second distributor this year to give it a crack at getting more of the channel.
The networking player has been developing its strategy this year and added Westcoast in February, and has now followed that up with a distributor that it hopes will add more EMEA coverage.
Nuvias will be given access to the vendor’s full range of networking, security and data centre products and is being brought on board not only to cover EMEA but to help reach more partners serving mid to high end customers.
The distributor has designed a channel development programme that should make it easier for more partners to get involved with selling the portfolio, with a view to encouraging vertical market players to seek out opportunities.
Emphasis will be placed on getting resellers up to speed around network automation, SDN and software-defined security.
Nuvias CEO Paul Eccleston said: “The strength of our commitment will be demonstrated through a dedication to partner enablement, services and solutions that can generate new opportunities and business.
“We are equipping partners with the necessary skills to pursue opportunities independently, generate additional revenues, and deliver innovative services to their customers. Juniper invests in partners that bring in new business and this agreement presents a fantastic opportunity for the channel.”
Juniper Networks head of channel, alliances and commercial EMEA Kristian Kerr said: “Nuvias’ approach reflects the dynamic IT landscape, while being able to consistently deliver the highest levels of capability, accreditation, sales, marketing, services and operational excellence to Juniper’s partners across EMEA.”
