Programmatic recruitment advertising technology firm, Joveo, has appointed Raja (Raj) Balachandran as its General Manager, UK, and Karim Jelatat as its General Manager, France.
Balachandran brings with him close to a decade of programmatic advertising experience, having been associated with the demand and supply side in both advertising technology companies as well as recruitment marketing agencies.
In his previous role at Penna, he pioneered the use of programmatic advertising for recruitment in the region across several channels, including display, video, and audio, to let employers target and attract the right talent, while improving the candidate’s experience.
Before joining Penna, Balachandran led partnerships at digital advertising technology companies, where he delivered revenue growth across their strategic clients.
Balachandran said: “Recruitment marketing leaders in the UK and Europe are increasingly adopting performance-based approaches while continuing to leverage pay-per-post channels, as they seek higher efficiencies and predictability. As the only independent, media-agnostic, and transparent programmatic job advertising platform, we are experiencing an unprecedented demand for our solutions in the region. I look forward to delivering extraordinary results for our customers in the UK, while exponentially scaling our market footprint.”
Karim Jelatat is a recruitment marketing executive with over 15 years of experience driving sales, customer success, and partnership teams.
Before joining Joveo, Jelatat was General Manager and Vice President at Figaro Classifieds, a digital media company in France. Before Figaro, Karim served as Global Account Director EMEA at Indeed, where he was instrumental in establishing its business in the French market. He began his professional career in telesales at Monster, before becoming Sales Director in 2008.
