B.ICONIC, the parent of one of Ireland’s largest Apple Premium Resellers (APRs), is buying Stormfront – the unfortunately named Apple retailer and not the Neo-nazi organisation.
Stormfront has 23 shops around the country making it the UK’s biggest APR. It sells and fixes Mac gear, and employs over 300 staff.
Stormfront adds €60m a year to B.ICONIC revenues. In the year ended 30 September 2018, Stormfront made £57.3 million in sales, pretty much flat with the prior year when it felt the impact of Apple’s post-Brexit price rises. Last year it made profits of £214,000.
B.ICONIC chief exec Ciaran McCormack said in a statement: “This is a landmark acquisition for the B.ICONIC Group. The UK is an important market for our business, and this deal allows us to grow our presence significantly in this market. Stormfront complements our existing Apple Premium Reseller, business-to-business and education technology offering in the UK and Ireland, expanding our opportunities and supporting the delivery of our strategic growth plan for our business.”
