Omnichannel commerce outfit Intershop Communications has been building a webshop for the Royal Society for the Protection of Birds (RSPB) running on Microsoft Azure.
This cloud-based e-commerce solution has been designed to offer a fully integrated digital shopping experience to sell RSPB products online. The original shopping website had been in operation since 2012 – since then website technology and customer expectations had moved on. The old site was struggling to handle peaks in customer visits and no longer supported new features.
The cloud operating system ensures that peak shopping times will be supported and performance is unhindered. The design has also been brought in line with the main RSPB site to create a seamless customer journey for those members and customers moving between the two sites.
Search functionality and navigation has been improved to make it easier for customers to find what they need. The new site is also mobile-responsive, recognising the browsing device (desktop, tablet or mobile) to ensure a positive user experience regardless of which platform they use, boasts Intershop.
Markus Klahn, COO of Intershop said: ”The flexibility of Intershop´s solution portfolio, being in the market for more than two and a half decades, has resulted in a tremendously varied range of case studies. This project here, however, is certainly outstanding in its mission and offering. We are proud to support the RSPB with our technology and are confident to see it meet the high expectations set. The results will be of benefit beyond conventional commercial standards.”
Liz Brown, E-commerce and Marketing Manager of RSPB adds: “We are extremely excited about this collaboration with Intershop and the launch of our new site. We hope that this smoother customer journey encourages people to stay longer on our site, learning more about our projects and supporting the vital work that we do. We are pleased with the results we see already.”
