Intel is in the middle of the biggest transformation in its 50 year history.
US channel GM Jason Kimrey told the assorted throngs at Cisco’s Partner Connection Week, that Intel was reducing its reliance on its traditional PC business after 50 years.
He said the transformation was unlike anything that Intel had ever done before
“In 2010/2011 we were really a PC-centric company, which is why people know about Intel, but we recognised back then that we had to transform – transform or die – because the world simply isn’t going to be relying on the PC platform for the future.”
He said that while the PC was still a critical part of its business Intel had begun a digital transformation from a PC company to a data company.
Chipzilla has invested in new technologies and will make a return to the memory scene in 2010 – which was one of its original focuses as an organisation.
He did say that these new areas might not necessarily contribute to revenue growth straight away and Intel could not just rely on our processing roadmap to meet those demands.
“We have to make investments in areas that we just haven’t before: memory, accelerator technology network, fabric, 5G connectivity – all critical investments that we’re making and have made. We’ve been investing in these new and emerging areas and even though they’re not going to make big revenue for us immediately, we know this is where the market is going and where the margin is; we have to have a play”, he said.
