Chipzilla is rolling out its Intel Partner Alliance today with the big idea of making it easier for the channel to take advantage of online tools with a redesigned portal.
Intel wants to unify disparate programmes and to bolster the support it can give online. Throughout the coronavirus pandemic, partner demand for training has increased substantially.
The Intel Partner University and Solutions Marketplace have been added to the portal and to unify all of its programmes under one umbrella, with including Technology Provider, IOT Solutions Alliance and Cloud Insider.
The vendor is expanding its partner types, including cloud service provider, independent software vendor (ISV), distributor, and service integrator, to make it easier for the channel to identify each other across the ecosystem and increase collaboration.
There are plans to personalise the experience more using artificial intelligence (AI) tools, which should improve the experience for partners. The vendor will also increase the rewards and incentives on offer to the channel.
Intel partners can log into the portal to activate their accounts and start to explore what’s on offer. The vendor is holding some webcasts to guide the channel through the changes.
Intel general manager of global partner enablement, Eric Thompson, said: “The new Intel Partner Alliance will better reflect the diversity of business models among partners and give them the opportunity to maximise programme benefits. We appreciate each of our partners for their continued collaboration to bring new technologies to life for our customers across the world.”
The programme includes new partner types: Expansion of the types of partner roles, including field-programmable gate array design services, cloud service provider, independent software vendor, distributor, manufacturer, solution provider, original equipment manufacturer and service integrator.
