Chipzilla has said that laptops verified through its Project Athena programme will carry a sticker “Engineered for mobile performance”.
Designed to draw customers to the laptops that meet the program’s target specification and key experience indicators (KEI), the identifier can be found for the first time with the Dell XPS 13 2-in-1 laptop – one of the first Project Athena systems.
The branding will also be visible alongside the HP Elitebook 1040 and 830 machines arriving over the coming weeks, and additional machines from Acer, Asus, Dell, HP, Lenovo and Samsung before the end of the year.
Intel vice president and general manager of PC Innovation Segments in the Client Computing Group, Josh Newman, said Project Athena fundamentally changed Intel’s approach to innovation by defining the programme and its methodologies through the lens of how people use their devices daily.
“On-the-move, ambitious people turn to their laptops across every facet of their lives – work, home, and passion projects. ‘Engineered for Mobile Performance’ refers to the high-quality experience consumers can expect from these laptops enabled by deep co-engineering from Intel and its partners.”
Project Athena is Intel’s innovation program aims to deliver a “new class of advanced laptops” and enable users to adapt to different working roles.
With an ecosystem that consists of more than 100 partners, Intel says it is committed ongoing research to define new targets and product specifications, co-engineering support, innovation pathfinding and joint marketing efforts.
The Project Athena identifier will now signify that a laptop has passed its Intel engineer-led verification process, that includes meeting specified platform requirements and KEI targets across six factors: instant action, performance and responsiveness, intelligence, battery life, connectivity and form factor.
Businesses can use the phrasing across PC manufacturer, retailer and other online listings and product pages, as well as in-store for display items, packaging and demos.
