Ingram Micro has merged its recent BrightPoint purchase to make a new business unit in the company.
The distie announced at Mobile World Congress that it had created Ingram Micro Mobility, which had been made up of its existing mobile group and BrightPoint, which it bought in October last year.
It claimed the new division will give customers more options as a result of the combined capabilities and reach of both companies.
Ingram Micro Mobility is said to offers a complete end-to-end service for the lifecycle of mobile devices – moving mobile products from manufacturing, providing customisation services, fulfilling through all channels, managing transportation and logistics, and providing complete integrated reverse and recover services.
It claimed the services would also support moving and selling mobility products through markets across the globe with a single partner.
Ingram Micro Mobility vendors are also claimed to be given better benefits and services through the new division as they can apparently further optimise their supply chains with BrightPoint’s experience in device lifecycle services.
BrightPoint product vendors also get advantages with claims that they can gain access to new selling channels as BrightPoint’s product portfolio is cross-sold into Ingram Micro’s sales channels.
The distie will also target new markets including Vietnam, Philippines, South Africa, China, Hong Kong, France, Latin America and Canada, which can access Ingram Micro’s and BrightPoint’s joint capabilities.
