IT security distributor Infinigate UK has signed an agreement with SonicWall to distribute its range of real-time breach detection and prevention cybersecurity gear.
The new agreement covers the UK and Ireland and extends an already successful partnership between the two companies across nine other countries in Europe.
Murray Pearce, Managing Director of Infinigate UK, believes the decision to partner with SonicWall was an easy one since SonicWall is a key player in the unified threat management and cybersecurity sector. In addition, SonicWall’s partnership approach fits perfectly with Infinigate’s own partner-centric strategy. “The increased investment that SonicWall has made in their products, roadmap and channel tools since becoming an independent company has accelerated its technology portfolio and capability in how it supports partners. It is an exciting time to be working with the SonicWall team”, explained Pearce.
Infinigate’s plans for growing SonicWall’s channel sales include putting in place a dedicated team of technical, sales and renewals to recruit and engage partners, and create additional demand for the products. “We’ve developed a best practice methodology for recruiting and engaging partners, which is our 3xCtm Partner Success Model. Our channel network is segmented so that we can create a clear value proposition that is targeted to the right partners.
“We know from our research that SonicWall partners highly value strong technical support and services, so we have invested ahead to ensure we have really strong capability in this area”, added Pearce.
Michael Berg, Executive Director of EMEA Sales at SonicWall said: “SonicWall is excited about expanding its partnership with Infinigate. We are confident in Infinigate’s abilities to educate and enable partners. With a strong IT security focus, professional services and technical support capabilities, Infinigate is an ideal partner for us.”
According to Berg, “SonicWall has significant plans for growth in the UK and over the last 12 months, we’ve seen a 147 per cent increase worldwide in partners signing up to the SonicWall SecureFirst Partner Program. With our recent announcements, we expect an increasing number of enterprise-focused partners to enrol in the program given the functionality and value we are bringing to new segments of the market.
“We will achieve further growth through partnerships with leading companies, such as Infinigate, leveraging their established relationships with over 2,000-plus security and networking resellers.”
