The Channel Company has snapped up London-based Incisive Media which famously owned the INQ before shutting it down.
The deal which involves a lot of leveraging and similar buggering about is apparently part of the Channel Company’s efforts to “create a global IT end-user community. ” It is not enough to have a community, it must be a community which owns its ends.
Channel Company CEO Blaine Raddon apparently wants to “expand his footprint” we guess it is because he has seen a nice pair of shoes that don’t quite fit.
“The audiences we serve in the end-user and the channel spaces now have an opportunity to participate in a wider and much more robust global community”, Raddon said. The addition of the Incisive Media titles and events “increases the audience value for the sponsors, vendors, distributors and solution providers who want to engage with that audience. This gives us a worldwide platform for that engagement.”
The acquisition expands The Channel Company’s presence in the EMEA region with its media and events properties, as well as its channel marketing, consulting and research services.
The acquisition of the Incisive Media properties completes a process that began in April when UK-based ARC, a global data, events and media platform provider, acquired all of Incisive Media including its finance, sustainability and technology properties.
