Ignition has struck a value-added distribution agreement with enterprise identity management outfit Okta for the UK and Nordics regions.
Signing Okta is part of a cunning plan for Ignition’s overall channel strategy and complements its existing portfolio and identity reference architecture.
The agreement provides resellers with something to flog to enterprise customers looking to securely connect and manage people and technology within a complete ecosystem.
Ignition Chief Strategy Officer Sean Remnant said that the identity market – combining identity access governance (IAG), access management (IAM), privileged access management (PAM) and authentication was an opportunity worth $48 billion over the next three years.
“It’s being driven by enterprises’ thirst for digital transformation and cloud. Partners can’t expect to tap into that demand without a strong proposition around identity. Customers have moved on from traditional perimeter solutions, and partners need to stay relevant.”
He said Okta’s Identity Platform was a key part of Ignition’s solution and perfectly complemented many of its existing vendors like SailPoint.
Okta’s decision to add Ignition as a VAD partner “reflects its mission” to extend an already solid presence in the UK, with a key focus on the large enterprise sector.
In the Nordics, Ignition will go for establishing a market foothold for Okta, as well as increasing its presence, as soon as possible.
Ignition NEUR Managing Director Mikko Vaajamo said: “We are working as one team with Okta in the Nordics region, adding scale to its regional capabilities as we rapidly accelerate market penetration and activate deal opportunities among the large enterprise sector.
“Okta has a clear channel-committed strategy, and we see good engagement via our partners with customers who have been early adopters of SaaS and cloud and need identity solutions to keep pace with their digital transformations.”
