Big Blue said it has introduced data analytics with the introduction of IBM BigInsights for Apache Hadoop.
The offering provides machine learning, R, and other features that can tackle big data.
IBM claimed that while many think Apache Hadoop is powerful for collecting and storing large sets of variable data, companies are failing to realise its potential.
It’s offering has a broad data science toolset for querying data, visualising, and provide scaleable distributed machine learning.
The offering includes Analyst, which includes IBM’s SQL engine, Data Scientist that provides a machine learning engine that ranges over big data to find patterns.
Enterprise Management includes tools to optimise workflows, and management software to give faster results.
IBM also said it has joined the Open Data Platform (ODP) association which is aiming to provide standardisation over Hadoop and big data technologies.