IBM is replacing its PartnerWorld programme with a different system which it claims will provide partners with improved access to resources, incentives, and tailored support.
Dubbed IBM Partner Plus, the new programme will play a central role in its hybrid cloud and AI strategy, and has been designed to help fuel partner growth and modernisation.
IBM Partner Plus’ designated tiers have been structured to unlock specialised financial, go-to-market support, and education benefits. The programme also introduces badges as the standardised measure of skills with validated solutions to demonstrate expertise, all tracked through an enhanced partner portal.
IBM Ecosystem general manager Kate Woolley said the programme presents an opportunity for partners to “gain skills, grow faster, and earn more”.
“We’ve heard from partners that they want a simplified experience that helps them win with clients. I’m confident these changes and our continued investment in our ecosystem will make IBM the partner of choice across the industry, and together we can drive growth for partners, clients, and IBM.”
