Maker of expensive printer ink, HP, is set to roll out its new Amplify Impact partner programme in the UK.
Amplify Impact is an extension of its Amplify partner programme, which launched last year and is a voluntary addition to the existing partner programme.
The company describes it as an industry first partner assessment, resource and training programme that is aiming at driving meaningful change globally. In a statement it said that it was a step forward in its goal to become the most sustainable and just technology company by the year 2030.
Amplify Impact is open to all Amplify partners and is made up of two tracks: Catalyst and Changemaker.
The initial rollout for the Catalyst track will include 19 countries, including the UK, US, Germany and France and requires those partners to sign a sustainability pledge. They will take an assessment and receive a personalised report form HP on how they can achieve their sustainability goals. They will also be required to disclose to the vendor sales opportunities that had a sustainability requirement.
The Changemaker track is initially open to partners in eight countries, including the US, France, Italy and Spain. These partners will be required to create a long-term plan and implement at least two initiatives as part of that, as well as completing further training.
The vendor expects that all partners in all countries will be able to sign up to Amplify Impact by the end of this year.
Marybeth Walker, HP’s head of global channel strategy, added that sustainability was a high priority for many organisations.
“Through HP Amplify Impact, partners can benefit from an improved ability to help customers understand how their technology choices can improve business outcomes, as well as have access to a myriad of resources to strengthen and increase their sustainability efforts within their company”, she said.
“HP will provide all of our partners with training sales tools, access to things like our sustainability and compliance centre and various marketing assets – and these are just the starting point.”
