HP has moved to calm its partners that Apogee will not receive any preferential treatment after the vendor gets its paws on the managed print outfit.
HP has plans that it would acquire the Maidstone-based partner earlier this month sparking fears that the maker of expensive printer ink would favour Apogee over its other channel chums.
However the outfit has issued a statement saying it would be business as usual for the channel and HP staff will not be running Apogee.
HP print president Enrique Lores said it was important that Apogee will continue to operate as an independent subsidiary of HP and the reporting line for that business will sit outside the HP UK and Ireland operation.
“None of our partners receive preferential treatment and in the same way that we manage all our partners regardless of product type, we have the same commercial relationships as any other partner and they will have the same access to tools and partner programmes that are offered today.”
