The maker of expensive printer ink, HP, is putting £4 million into its HP for Education scheme in what is a record investment for the initiative.
HP education business director Neil Sawyer said that the programme is centred around HP’s education resellers who took a training and certification programme with the outfit last year.
When they sell HP technology to schools, the schools receive credits to allow them to invest in more tech.
The programme allows schools to renew licences and buy new gear at the same time by purchasing hardware and using credits to renew licences, teaching software, etc.
HP currently works with 6,000 schools through the scheme, which is in its third year. Sawyer hopes that the vendor’s key partners can snap up more customers.
The £4 million investment is based on increments of our growth in the market. HP’s market share is improving in schools and colleges across the UK, particularly in England and Wales where all that business is done through the channel.
HP had invested in growing its presence in education, and that comes with people, process and training our channel partners and making sure that they have programmes that allow them to differentiate with our brand, so they lead with our brand when talking to a school.
