HP has named Neil MacDonald its new UK&I channel director tasked with “go-to-market” strategy and sales performance of HP’s print, personal systems, services and solutions.
The role also includes looking after the commercial, consumer and distribution sales teams, as well as the relationships with the vendor’s channel partners.
He replaces Neil Sawyer, who left the business late in 2021 to step into the role of UK&I managing director and general manager at Lenovo.
MacDonald has plenty of experience of both the channel and HP, having worked in several roles, including PS and print consumer director and, most recently the director of e-commerce and omnichannel in EMEA.
He said that after leading the consumer and distribution business, he wanted to work closely with partners as well as to develop successful new relationships with those in new commercial arenas,
“We have seen a tremendous amount of change in the past 18 months. However, now more than ever, we feel optimistic for the future. We’re delivering the experiences needed to thrive in a hybrid world with our product developments, portfolio and services. This, coupled with the new Amplify partner programme and the underlying robust growth in the market, fuels our ambitions for a successful 2022”, he added.
