A survey conducted by IBM has shown that half of decision making executives at SMBs don’t have an integrated digital strategy.
But to be fair, 65 percent of them know that not having social media strategy is a huge barrier. And over half of them don’t really understand how to position social media in their businesses.
The key points of interest are digitising front offices, analysing data from customer interactions on social channels and seeing future trends.
IBM believes that companies that have fused their digital and physical operations together using big data, mobile and cloud are 26 percent more likely to outperform their competitors.
Naturally, IBM has an axe to grind here – it wants to sell its own products to make sure it outperforms its competitors too.
