Google’s recent Cloud outage shows that many punters would be better off with smaller niche providers.
Earlier this month, Google Cloud experienced an outage which not only affected Google’s products like Gmail and YouTube – other businesses using Google Cloud, such as Shopify, Discord, and Snap were also disturbed.
Later in the month, Google Calendar went down, creating new incentives to Cloud, dedicated server and IP address provider, Heficed’s CEO Vincentas Grinius, said the outage proves that one size does not fit all and personalised solutions, better customer support, and the ability to rapidly adapt to the changing landscape were good reasons for businesses choose alternative providers.
The global cloud computing market is forecasted to develop from $271.96 billion in 2018 to $623.93 billion by 2023, at a compound annual growth rate (CAGR) of 18.1 percent . The bulk of the market share is being split among a couple of tech giants, but a growing number of niche cloud computing businesses are carving out a market space for themselves among companies offering VPN, business intelligence, email marketing, and other services.
“No provider, big or small, is immune to downtime, but smaller providers have capabilities to solve unique issues quicker. Niche providers invest more time in every customer interaction and can react to customers’ needs faster”, Grinius said.
“Smaller providers are employing a customer-driven approach to do business. We can’t compete with the global coverage that bigger market players provide, but our services are tailored to fit individual cases, not general trends.”
The rapidly expanding cloud computing market will keep creating new opportunities, and the need for custom solutions and personal approach will continue to keep the playing field from being dominated by a few tech titans.
