UK-based security startup Goldilock has adopted a channel-only approach to drive its business forward.
The company, renowned for its physical network isolation service, is banking on an indirect strategy to unlock access to a broader customer base and expand its market reach.
At the heart of Goldilock’s range is a revolutionary appliance that swiftly isolates and secures systems, effectively halting breaches in their tracks. The National Cyber Security Centre’s NCSC For Startups programme, in collaboration with Plexal, and support from the Ministry of Defence’s Defence and Security Accelerator support the startup.
Goldilock CEO Tony Hasek said, “The time is ripe for us to embrace a channel-first approach, allowing us to rapidly scale our operations and provide comprehensive protection to customers worldwide.”
To bolster this move, the firm has welcomed seasoned industry expert Steven Brodie as its new head of sales and channel. With an impressive track record spanning over 25 years and stints at tech giants such as Cisco, HPE, Dell, and Juniper, Brodie is poised to spearhead Goldilock’s partner network expansion.
“My appointment is pivotal for Goldilock,” Brodie commented. “We’re actively seeking to recruit new partners and distributors to join our growing network, as we believe the channel represents our solutions’ most effective marketing route.”
Goldilock’s channel-centric strategy mirrors a broader trend in the security sector. Industry analysts Canalys report that 70 per cent of all IT spending now flows through the channel.
