Giganet has reversed the course of nature and stolen Cuckoo from the market.
The company announced that it was writing a cheque for Cuckoo as part of its UK growth plans.
Since launching its fibre broadband service to households just over 12 months ago, Giganet has seen its reach extend to over nine million homes across the UK.
Giganet said that both it and Cuckoo will work together to disrupt the UK broadband market by prioritising service and customer experience as the rollout of full-fibre accelerates over the next few years.
Both providers have been vocal against ‘loyalty taxes’ and price hikes, pledging to charge loyal customers the same as new customers, and opting not to increase charges mid-contract, with prices currently frozen until 2023.
Cuckoo will become the lead consumer brand for Giganet’s core residential customers, with Giganet itself continuing to be the brand serving its growing enterprise base. Both brands will continue to benefit from the growing full fibre network partnerships that have given Giganet its national reach.
Jarlath Finnegan, CEO, Giganet said: “Today’s acquisition marks a meeting of minds at a time when consumers deserve more from a utility as critical as the internet. Our vision to be the best ISP in the UK aligns perfectly with Cuckoo’s goal to be the fastest and fairest, and of course, the most trusted, bringing to the market a fresh challenger that puts customers first.
“What’s more, by combining the best standards in customer services with network systems excellence, both business and consumers will experience the holy grail in connectivity – high speed and incredible reliability. We’re really excited for the future of this partnership.”
Alexander Fitzgerald, CEO, Cuckoo added: “Cuckoo’s expertise lies in building brilliant customer experiences thanks to our supremely talented team of developers, designers, marketers, and customer service experts. Giganet are experts in building and running networks.
“Together we will deliver faster, cheaper, and better broadband for millions. And we’re only just getting started.”
