Generative AI could have a role in insurance

Generative AI could help the insurance industry improve its processes and better protect its customers, according to Zelros.

While Generative AI like ChatGPT is hitting the headlines for helping kids write essays, it could find a more productive home in insurance according to Zelros Chief Growth Officer Linh C. Ho.

“Generative AI like what we’re seeing with ChatGPT can be a critical tool in our arsenal to reimagine the insurance experience for customers, transforming it from a transactional, reactive model to a proactive, and more personalised,” he said.

Linh adds: “This technology can unlock new possibilities and opportunities for growth that we haven’t even begun to explore. The industry as a whole needs to continue to invest in AI and build a culture that embraces innovation, so that we can continue to provide truly transformative solutions for our customers.”

Founded in 2016 by Christophe Bourguignat and Damien Philippon, Zelros is using Artificial Intelligence and Machine Learning technology to help insurers provide policyholders with the right coverage for their needs in real-time with hyper-personalized policy recommendations.