EY buys whyaye to create EY whyaye and why not?

Consulting outfit EY has acquired whyaye, a UK-based consulting services provider for the ServiceNow platform.

This is EY’s eighth acquisition since April 2021, and the firm claims it’s part of “significant ongoing investments” in technology consulting services.

Founded in 2019, whyaye is a Newcastle-based ServiceNow MSP with more than 100 employees across the UK.

The acquisition will be known as EY whyaye [no, really.ed] and will support the growth of EY Technology Consulting services by expanding capacity, capabilities and market presence around the ServiceNow technology platform.

whyaye CEO Maureen Robson-Norman will join Ernst & Young LLP as a Partner.

EY managing partner Benoit Laclau, EY managing partner said: “We are seeing strong levels of client demand for technology consulting and are making significant investments to expand and strengthen the skills and capabilities we can offer clients as they transform and future-proof their organisations.

“The acquisition of whyaye is an important addition to EY Consulting in the UK as we look to grow our market capabilities around the ServiceNow platform.”

Whyaye CEO Maureen Robson-Norman said: “This is an important milestone for whyaye and we’re excited to be part of the EY organisation.

“ServiceNow is an incredibly powerful platform which can help bring significant efficiencies to a business when used to its full potential. We’re looking forward to working collaboratively with EY teams to accelerate our growth and work with clients on their transformation journeys.”