Equity firms queue for Daisy bouquet

margarite-daisies-for-sale-at-fete-norfolk-england-b0xgj3Private equity firms are gearing up to buy out Daisy as its current owners are giving up and want to flog it.

CVC and Providence Equity Partners are likely to express their interest next month. This is not the first time that Daisy’s sale has been talked about. The Financial Times last month claimed that Daisy had appointed UBS and Oakley Advisory to lead the sale.

A deal with a private equity house is more likely than a sale to another comms firm, with the price likely to be lower than the £1.5 billion reported last year.

A figure between £1.1 – £1.2billion is likely  even if Daisy founder Matthew Riley has ruled out such a low figure.

Riley founded Daisy in 2001 and floated the business on the London Stock Exchange in 2009. He took the business private again along with a group of investors in January 2015. Daisy has since made a number of acquisitions.